Barry K. Schwartz is an American psychologist and author. He earned his undergraduate degree from New York University and his Ph.D. from the University of Pennsylvania. Schwartz is currently a professor at the Swarthmore College, where he teaches psychology.
Schwartz's research focuses on the intersection of psychology and economics. He is particularly interested in the ways that people navigate choices in complex decision-making situations. Schwartz has written extensively on topics such as the paradox of choice, the power of preferences, and the importance of practical wisdom.
Schwartz is the author of several books, including "The Paradox of Choice: Why More Is Less," which explores the psychological consequences of having too many choices. He is also the co-author of "Practical Wisdom: The Right Way to Do the Right Thing," which argues that practical wisdom, or the ability to navigate complex moral problems, is a crucial skill for individuals and communities alike.
In addition to his research and writing, Schwartz has been recognized for his teaching and service to the field of psychology. He has received awards from organizations such as the American Psychological Association and the Society for the Psychology of Aesthetics, Creativity, and the Arts.
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